live life. less soft.

Since Duluth Trading Co. acquired Alaskan Hardgear as a brand, Planet Propaganda has been aiding its development through strategy, branding, still photography, catalog support, live-action video, and digital + social support.

Life in Alaska takes grit, guts, and a whole lot of quality gear that can withstand the harshest conditions… but for Alaskans that lifestyle isn’t a chore – it’s a choice.